TORONTO’S CONDOMINIUM SPECIALIST
OVER 15,000 SOLD AND COUNTING
OVER $4.1 BILLION DOLLARS IN REAL ESTATE SOLD

LOFT BUILDINGS

The Merchandise Building
155 Dalhousie Street
Formerly the Sears warehouse, the Merchandise building is Toronto’s largest loft development. A total of 4 phases and over 450 suites exist in this huge development. Literally encompassing an entire city block, this loft complex features twelve foot ceilings, exposed concrete ceilings, polished concrete or hardwood floors, and massive mushroom columns so reminiscent of the era that this wonderful building was erected (1930’s). Designers Norma King, Cicconi Simone, and Brian Gluckstein, have literally become city celebrities due to their ground breaking loft designs. Hats off to developer Cresford and architect Paul Northgrave for their great work in this important development. Due to the depth of the original building; many of the lofts have a bowling alley look on paper; however great design has virtually eliminated this problem as the lofts are nothing short of spectacular. Sexy glass partitioned bathrooms, elevated bedrooms, granite open concept kitchens and huge solid maple sliding doors are some of the key features. Lofts range from 450 sqft to 2500 + sqft 2-storey penthouses feature huge terraces, and some atrium style lofts have balconies. Prices start at $375 per square foot and can go upwards of $450 per square foot. This complex is huge and literally crammed with facilities; 24 hour concierge, outdoor pool, party room, basketball court, fitness facilities, guest suites, common terraces but to name a few. The Merchandise Building is located at Dundas St. E and Church St., just steps to the Eaton Centre and Ryerson Universtiy. This awesome development literally changed the development industry in Toronto by showcasing the insatiable demand for lofts. I can not overstate my praise for everyone involved in creating the Merchandise Building.

BRAD IN THE NEWS

APRIL 2009

2009 Real Estate Roundtable
Post City Magazine